the company to separate itself from other builders, securing a leading position in its market and loyalty among its clientele. “Again and again, clients move into their homes with substantial equity in place from day one. They are consistently excited also for their friends to build with us as well..’ “Our goal isn’t just to build one house in a neighborhood, but to be invited back again and again by neighbors and customers,” Jardine notes. LOCAL ROOTS BUILDING LASTING RELATIONSHIPS Focal Point Homes built its company foundation on excellence with customer service and always doing the right things in every circumstance for each customer, neighbor, and trade partner. “This is a well-run company of kind, diligent, smart people,” Jardine states. He adds, “We try to treat people as we would want to be treated if we were going through the home 69 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
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