Specializing in custom homes with high-end finishes, Focal Point Homes counts a core value of providing an exceptional client experience which has translated into clients who enjoy designing and building their homes.They also love the end product: their cherished home. “The thing that sets us apart is our team. Every member of our team does everything we can to help our customers love building their homes.This begins from the first interactions we have with them in the community and extends through the build process and beyond, says Jeff Jardine, President of Focal Point Homes. “Our world is very competitive, with lots of builders and lots of competitors all around the area in Northern Virginia. Our clear aim is to have customers enjoy the [home building] experience, feel like they are experiencing something different. We live here – we coach in the youth sports leagues or see our customers at the supermarket or at church – we are truly their friends.” Founded in 2010 by Scott Murray and continuing to gain traction in their local market, Focal Point Homes is laser-focused on living the company’s seven core values, delivering an annual average of 25-30 homes annually. The company will deliver its 300th home at the end of 2025. The company’s staff of 13 highly experienced team members are its “secret sauce” according to Jardine. The staff includes individuals recognized across the country for excellence in their fields. “We are very careful about who we have hired over the years. We have hired people who have been acknowledged as the top project managers in the states of Maryland and Virginia; there is a premium to get those people, but it is worth it: every touch point with each customer along the way needs to be an outstanding experience,” Jardine elaborates. With a reputation for strong and long-standing client relationships, open and transparent communication throughout the design and construction process as well as meticulous attention to detail in their work, the team at Focal Point Homes has helped 65 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 FOCAL POINT HOMES
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