rotating shifts in law enforcement or healthcare. These advancements have not only increased efficiency but also strengthened WPCU’s ability to provide personalized service in a digital age. CELEBRATING 75 YEARS OF SERVICE AND PREPARING FOR EXPANSION 2024 marked a milestone for WPCU as it celebrated its 75th anniversary. The event, held at Winnipeg’s historic Millennium Centre, brought together longtime members, city officials, and police leadership to honor the credit union’s legacy. Attendees received a commemorative challenge coin—a nod to the military and police tradition of using these tokens to build camaraderie. The coin symbolized WPCU’s pride in its heritage and community connections. Adding to the significance, the deputy mayor announced that the coin would be included in Winnipeg’s 150th-anniversary time capsule. Challenge coins are a meaningful part of police and military culture. So, the credit union’s leaders are thrilled to have created one for this special occasion and see it become part of the city’s history. In the future, WPCU plans to make significant investments in enhancing its digital banking capabilities. New additions and improvements will be made to its online banking platforms and online account openings, and begin offering digital loan applications. “Developing our online presence is a top priority for the next two years,” said Berzuk .“We want to ensure our members can access the services they need from anywhere.” These advancements aim to complement the organization’s existing physical expansions, creating a seamless blend of digital and in-person service options for its growing membership base. Since opening a second branch adjacent to Winnipeg’s police headquarters in 2018, the organization has seen significant growth in that location. 120 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02
RkJQdWJsaXNoZXIy MTI5MjAx