its implications—both positive and negative. The credit union further compounds its educational efforts with a member-focused strategy based on offering competitive rates on loans and financial products. Whether it’s car loans or consolidation loans, the credit union prides itself on providing some of the lowest rates available. “Our pricing is very thin because we have low-risk members and minimal write-offs,” Berzuk states.“This allows us to offer consolidation loans at around 6%, compared to the 10–12% charged elsewhere, and car loans as low as 4.99%.” This approach aligns with WPCU’s philosophy of prioritizing members’ financial well-being over rapid profit growth and does an excellent job of fostering its members’ trust and loyalty. Finally, recognizing the demands of shift work and the need for accessibility, WPCU has embraced technology to enhance member experience. The COVID-19 pandemic accelerated many of the credit union’s solution timelines, and fortunately, online accessibility was one of the areas most impacted. “We have a mobile app for online banking,” says Chief Risk Officer Heather Kozubski.“When we introduced the mobile app back in 2018, we quickly became one of the top credit unions in terms of mobile access when comparing that asset to other credit unions.” From a user-friendly mobile app to online banking and DocuSign capabilities, the credit union has the right support to help members manage their finances conveniently, regardless of their schedules. An advisor can conduct a virtual appointment, update the loan origination system, and finalize the process via electronic documents. The loan is advanced and stored in WPCU’s document management system without the member needing to visit in person. This innovation proves invaluable for members with demanding schedules, such as those working 119 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02 WINNIPEG POLICE CREDIT UNION
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