The credit union’s principle is to provide comprehensive and empathetic financial solutions for those who serve and protect. Recognizing the immense pressures and unique challenges faced by first responders, WPCU’s approach combines personalized service with an understanding of the high-stakes roles its members fulfill. “It’s very much a member first. We try to convey that to all of our representatives who work with members. Do what’s right for the member,” says Chief Executive Officer Cal Berzuk. Unlike larger financial institutions bound by rigid policies and formulas, WPCU prides itself on its flexibility. The ability to make decisions locally allows the institution to tailor solutions that address the distinct needs of its members. Whether it’s offering customized loan qualifications for young recruits or providing tailored savings options for cadets, WPCU guarantees that its services align with the financial realities of its clientele. “Sometimes that means adjusting policy or obtaining Board approval to create tailored solutions. Our goal is to serve the member’s best interest, even if it requires stepping outside traditional guidelines,” Berzuk says. This member-centric philosophy extends to specialized products like the newly launched First Home Savings Account, adult student accounts with waived service fees, and programs designed to ease the financial transition for recruits and cadets. “We understand that while people are in school full time, they may not be able to pay a monthly fee for their account services. So we recently developed these accounts and are launching them as we speak,” says Director of Advice and Service Experience, Serena Goebel. The pressures faced by WPCU’s members extend beyond the job itself, often affecting their families and loved ones. WPCU recognizes this and has cultivated a supportive environment that addresses 116 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 02
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