Business View Magazine - Feb 2024

of industrial prowess and unwavering dedication to excellence for over 100 years and stands poised to continue compounding on its already extraordinary growth as a company. Founded by Burton and John Cope in Orrville, Ohio, The Will-Burt Company’s journey began with a humble commitment to craftsmanship and ingenuity. Initially focused on contract manufacturing for coal stokers and furnace accessories, its evolution over the decades has been nothing short of remarkable. It entails not only exponential growth in market share and revenue but also a sterling reputation as a trusted partner in defense contracts. It embodies a workforce galvanized by a shared sense of ownership and purpose, driving toward collective prosperity and individual fulfillment. At its pinnacle, this organization stands as a beacon of innovation, integrity, and unwavering commitment to national security, poised to shape the telecommunications landscape for generations to come. A HERITAGE OF OWNERSHIP: EMBRACING THE ESOP MODEL In the 1980s, The Will-Burt Company underwent a transformative shift, transitioning from family ownership to an Employee Stock Ownership Plan (ESOP) in 1985. This pivotal moment not only secured its legacy but also fostered a culture of shared ownership and accountability. That collective responsibility is a key driver behind the company’s incredible performance and has been what has allowed it to expand the reach of its services. In the last 50 years, The Will-Burt Company’s focus has shifted towards mobile elevation technology, catering to diverse industries such as first responders, mobile companies, and defense sectors worldwide. While it continues to excel in contract manufacturing, its telescopic masts have become indispensable tools, empowering professionals across the globe. With subsidiaries in Tulsa, Oklahoma, Germany, the UK, and Turkey, it proudly embraces its status as a 89 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 THE WI LL-BURT COMPANY