Business View Magazine - Feb 2024

markups. However, this approach is illegal in the province without a builder’s license, raising serious warranty concerns. “In contrast, we supply and install everything, providing a standard two-year warranty plus an Alair guarantee,” states Butler.“We include complimentary three-, six-, and twelve-month inspections after completion.” Tailor-made homes enjoy the Tarion warranty, backed by the provincial government. This flourishing business model would not be possible without the cooperation of Alair Homes Franchise Partners. ALAIR HOMES FRANCHISE OPPORTUNITIES Alair Homes Franchise is aggressively pursuing robust area developers to expand their network. Offering unparalleled prospects in custom building, Alair Franchises in Canada and the U.S. are stars in the general contractor and home improvement and renovation sectors. Owning an Alair Homes Franchise means access to award-winning designs and a ‘client-first’ approach. Unlike conventional franchises, Alair works uniquely, selecting only existing market leaders in custom building and large-scale renovation/remodeling.“We seek Partners who contribute revolutionary ideas and strategies, fostering a brain trust,” details Butler. Acceptance into this selective program requires a proven track record of success, high customer satisfaction in construction, and strong project management and communication skills. This strategy results in a continuous increase in innovation velocity with every new partner, making Alair Home Franchise the most awarded group in the industry. A confidential executive-level discussion between builders is the first step. This transformative journey starts with a 15-minute introductory call with Alair’s Director of Market Development, Shane Duff. If the conversation merits further exploration, a 1-hour call uncovers shared values and long-term goals. Next, unravel the intricacies of AH’s approach in four weekly 1.5-hour screen share sessions. The process 27 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 ALAIR HOMES AURORA NEWMARKET