Business View Magazine - Feb 2024

Columbia, Canada. McDaniel, faced with the formidable challenge of scaling his business, began to experiment with different approaches to find the best construction fit. Eventually, he formed a unique partnership agreement. With values and goals aligned, and systems and processes refined, the teams merged. The outcome was the ground-breaking Client Control system, still the foundation of Alair’s projects today. This method allows an investor to build the least risky, most rewarding, and most valuable global building company without sacrificing autonomy or equity. McDaniel realized the company had created a franchise. Recognizing the effectiveness of the model, in 2012, Alair Homes spread its wings, introducing the Alair legacy to the franchising world. Thanks to this genius idea, and the fortitude to execute it, Alair Homes is the world’s largest custom home building and large-scale renovation/ remodeling brand, with 100 franchises. In an industry notorious for its elusive work-life balance, the company distinguishes itself by empowering owners to enhance teams, deepen community relationships, and prioritize family. ALAIR CARES- AT THE HEART OF THE BUSINESS Alair Cares understands a dwelling is more than just its physical components.The program redefines the builder’s role, emphasizing broader community and lifestyle aspects. Established 15 years ago, it reflects a dedication to enriching individuals’ well- being and nurturing happier, healthier lives. Alair Cares is not a corporate responsibility or a marketing gimmick, but a genuine undertaking, with 100 Partners and 600 team members involved in charities and events around the globe. David Butler, Alair Homes Executive General Manager, secured his second consecutive win for “Community Impact” at the 2023 Alair Awards, recognizing outstanding efforts to combat homelessness. Butler spearheaded the Better Tent City initiative in Kitchener/Waterloo, helping 50 chronically homeless residents.AnAlair spokesperson notes,“David inspires others to support communities and people in need of extra care.” At last year’s December 15th Hockey Helps the Homeless event, AC players raised $270,000, including Aurora-Newmarket’s $14,000 contribution. 23 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 ALAIR HOMES AURORA NEWMARKET