Business View Magazine - Feb 2024

with models for services they’re familiar with. So, instead of trying to convince someone new to the practice to invest, a sort of pseudo-testimonial- conversion method has proven to be the most beneficial way of acquiring new franchisees. According to Rowe, “The people running the most passionate businesses within [the] model are the ones who have floated and truly believe in the benefits.” The typical franchisee prospects are people with business or leadership experience who are in the wellness or corporate spaces and regularly use float therapy. This also includes veterans who regularly float for the therapeutic benefits. CHARTING A FUTURE PATH TO EXPANSION AND INNOVATIVE WELLNESS As True REST looks to the future, innovation takes center stage, heralding a new era of sensory exploration. 160 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02