Business View Magazine - Feb 2024

Start-up costs can range depending on the number of pods the spa has, but for the most common 6-Spa location, costs tend to be approximately * $600,000. The fee covers everything from real estate selection to architectural planning to pod installation. As a way to honor its roots, veterans are allotted a 10% discount on the franchise fee, as well as free float sessions on the 11th of every month. In fact, veterans find a welcoming embrace within the True REST family, some of whom end up becoming franchisees themselves. “The majority of our existing franchisees have come from our existing client pool,” Rowe states, explaining that initially, the franchise had difficulty attracting prospective franchisees via conventional methods like franchise brokers due to the relatively unknown nature of float therapy. It’s generally true that most of the people out there looking to own a franchise are most comfortable 159 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 TRUE REST FLOAT SPA FRANCHISING