Business View Magazine - Feb 2024

franchise around the practice was made. The first franchise location was established in Tempe, Arizona, which Nick and Holly still run. Then, over time, True REST expanded into the nationwide leader in the wellness space we see today. SIMPLE OPERATIONS, PROFOUND IMPACT At the heart of True REST’s rapid growth is a commitment to simplicity. With a streamlined operational model characterized by minimal staffing requirements and a focus on client experience, True REST achieves remarkable profitability while delivering transformative wellness benefits. “We only need one person to be running their business at any given time. So, with just a couple of people on staff… it’s possible to net 52% of the profits,” Rowe explains. The brand also brought on a former Massage Envy CEO as an Advisory Board member to help pair that simplicity with operational practices that were already developed for franchising on the national scale. The franchise uses a monthly membership model, generating the majority of its initial leads through complementary, first-time offerings like Groupon specials. The goal is to encourage patrons to become members, but the brand also has smaller packages and gift certificate options as well. Monthly fees can range between $65 to $300, depending on the frequency at which members express they intend to use the pods. “Each spa has somewhere between 4 and 8 float pods. Those float pods can service a client for anywhere from one hour to four hours, based on what the client is looking for,” Rowe explains. The standard session is a 60-minute float where clients experience zero light, sound, or gravity as they are suspended in 10 inches of water containing 1000 pounds of Epsom salt. True REST also manufactures its float pods. The pods are patented and serviced by an in-house technician 157 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 TRUE REST FLOAT SPA FRANCHISING