Business View Magazine - Feb 2024

enough in expansion. Coincidentally, Jim Rowe, who already had a deep history in the franchising space, was also exploring new franchising concepts to work with. “My dad has a background in franchising… [he] has been involved with other brands like Help-U-Sell and Dogtopia,” says True REST Float Spa President to innovate and retain operational excellence while maintaining its client-centric focus. When executed correctly, it creates a state-of-the- art institution that leverages cutting-edge wellness practices while exuding luxury and rejuvenation from every aspect of its service. It creates a brand that attains loyalty through attentive client care in the backdrop of impressive spa offerings. There is already an industry practice that embodies both cutting-edge and remedial wellness, as well as a leading franchise that provides it to the public. This franchise is aptly named True REST Float Spa, and it specializes in float pod sensory deprivation, also known as float therapy. Behind this brand’s rapid development lies an incredible commitment to leveraging technology to provide an unparalleled sensory experience. Patrons of the franchise’s 48 locations across the country are accustomed to attentive listening and personalized attention to their well-being during sessions. From the warm welcome at reception to the serene ambiance within each pod, every interaction presents the brand as a sanctuary of relaxation and tranquility, a brand that clients should feel encouraged to build a lasting relationship with. The True REST Float Spa mission transcends mere profitability; it manifests in the transformative impact on its clients’ lives. Its expanding reach is powered by strategic foresight and a level of operational efficiency that yields profit margins so appealing that the terms “business as usual” and “business is booming” become synonymous with each other. THE CROSSROADS OF FRANCHISE FOUNDING True REST Float Spa brand bears a multi-faceted origin, tracing its beginning to an encounter between the company’s founders, Nick and Holly Janicki, and Jim Rowe, the Chief Executive Officer. The Janickis had been well-established within the spa industry for a few years and were already interested 155 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 TRUE REST FLOAT SPA FRANCHISING