Business View Magazine - Feb 2024

LLELED PERIENCE F or players in the corner of the wellness industry occupied by spas and similar services, standing out isn’t just a matter of quality; it’s also a matter of purpose. Simply put, clients of the most engaged spa brands usually have a strong reason as to why they feel the need for spa services. Success is usually contingent on a brand’s ability 154 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02