Business View Magazine - Feb 2024

encourages franchisees to pick up the phone and call them if they ever need assistance. In this way, even as the company advances digitally, the older yet tried and true ways of communicating remain a major part of the franchise’s winning formula, and the overall culture is one of support and reliability. “We do all of their back office, we review their listings, we critique, we give them advice. We have a whole back office staff that acts as their admin, so they’re not hiring a bunch of staff. We have all of that in place for [franchisees],” Hentges-Nyman says, praising the supportive camaraderie between leadership and the company’s franchisees. First Choice is constantly seeking and developing newways to be of service to both its franchisees and Jeffrey Nyman. IDEAL FRANCHISEE SELECTION AND BRANDING Even with such opportunities, First Choice Business Brokers tends to attract and seek out a particular type of individual as its ideal franchisee. We’re facilitators, not salespeople.We’re introducing buyers to opportunities, the businesses we’re selling. So, it becomes a consultative sales approach…we’re navigators, educators… we’re not salesy,” Hentges- Nyman explains. PROVEN TECHNIQUES EQUAL ONGOING SUCCESS First Choice emphasizes the value of traditional communication. Jeff and Linda’s open-door policy Linda Nyman, COO Jeffrey Nyman, CEO 126 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 F IRST CHOICE BUSINESS BROKERS