Business View Magazine - Feb 2024

with the businesses they serve. First Choice Brokers have access to a well-organized approach, top-notch training, cutting-edge systems, up to date marketing practices and unwavering support backed by over 30 years of experience. The result is a network of thriving franchise territories united by a shared commitment to greatness, something that can be witnessed firsthand in the day-to-day operations of First Choice Business Brokers. The franchise’s brand has quickly become synonymous with trust, setting the gold standard in the dynamic world of business brokerage. First Choice embraces transparency and compassion, ensuring every transaction reflects the utmost integrity, and focuses on building relationships to navigate buying and selling businesses with finesse. The formula for growth is crafted with comprehensive training, cutting-edge technology, and a supportive network. Every franchisee is a vital part of a family that values the old-fashioned art of communication as much as it appreciates the efficiency of innovative tools. From the first day of onboarding to the monthly brainstorming webinars, the commitment is to equip every member of the team with the knowledge and skills needed to succeed. It’s a warm and welcoming community where franchisees are not just part of a brand; they are integral contributors to the legacy of success. THE ETHICS AND ELEMENTS OF SUCCESS In 1994, Jeffrey Nyman and Linda Hentges-Nyman started First Choice as a small business brokerage venture in a modest 8 x 10 room in Las Vegas. Little did they know that their journey would lead to becoming the largest business brokerage in Nevada by 1996. Following the franchising of First Choice, they’ve continued to attract the right franchisees for expansion, resulting in over 95 territories sold across 34 states, setting the stage for further growth. Their expansion is grounded in a steadfast commitment to ethics, distinguishing them as business brokers who prioritize confidentiality and 121 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 F IRST CHOICE BUSINESS BROKERS