Business View Magazine - Feb 2024

six services poorly,” Amarante says, explaining that this rule is meant to prevent distractions and keep owners aligned with their ultimate goal of running a successful business. MANAGING MULTIPLE BRANDS WITH A UNIFIED VISION Navigating a vast network of 14 brands across offices in 55 countries, BELFOR Franchise Group exemplifies the delicate balance between diversity and unity. Each brand serves a unique purpose that can also exist as part of a larger collaborative outcome. The interconnectedness of the brands becomes a powerful asset, increasing the company’s range and scale of operations for which it can provide services. In short, the diversity of brands makes BELFOR the perfect company to call for something as minor as carpet cleaning to something as major as an entire home renovation. Every single one of the BELFOR brands has a built- in parent that can provide resources and referrals. 114 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02