Business View Magazine - Feb 2024

Equipping You for Success Aramsco is a national distributor supporting contractors with products and services that include: Scan code for more information. » Professional Cleaning » TruckMounts » Rental Equipment » Disaster Restoration » Environmental Safety 7:30am - 8:00pm | NATIONWIDE 800.767.6933 ARAMSCO.COM Even in its branding and marketing efforts, BELFOR’s style leans heavily on face-to-face interactions. “We still believe in the old-fashioned way of marketing, and that is building relationships… so we certainly encourage people to get involved with their communities… and we still believe in going out and knocking on doors to introduce ourselves to potential clients,” says BELFOR Franchise Group President Rusty Amarante. Interpersonal communication is a big part of BELFOR’s culture, as the franchise group skillfully deploys a combination of boots-on-the-ground outreach and word-of-mouth to grow its reputation and visibility. At the heart of the brand lies confidence in the core teachings of the franchise model. The company strongly encourages its franchisees to first learn how to properly execute the services of the franchise they’ve purchased before doing anything else. “We would rather see our franchisees provide two or three services exceptionally than provide five or 113 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 BELFOR USA GROUP