Business View Magazine - Feb 2024

homebuilder or just another business trying to scale with no intent behind why,” Paulhus states. Anchored Tiny Homes has mastered the ability to market itself and generate leads at a low cost. Its marketing support team handles everything from lead generation to appointment setting for its franchisees. So, in reality, franchisees are already being plugged into a fully operational pipeline. At that point, the quality and character of the individuals plugged into that pipeline become of the utmost importance. This overarching purpose infuses every aspect of the brand, resonating with franchisees and customers alike. Anchored Tiny Homes isn’t merely a builder; it’s a catalyst for change, driven by a passion to make a meaningful impact on communities nationwide. Leveraging Technology and New Structures for Growth In addition to its refined operations and thorough franchisee onboarding and vetting, the last component of Anchored Tiny Homes’ growth revolves around its ability to integrate technology and leverage strategic partnerships into its business. Embracing the digital landscape, Anchored Tiny Homes leverages cutting-edge platforms like Go High Level to amplify marketing efforts and streamline operations. By harnessing artificial intelligence and automation, the company optimizes lead generation, empowering franchisees to focus on what they do best–delivering exceptional customer experiences. Anchored Tiny Homes has also recently forged a national partnership with Franchise Fast Lane, the #1 franchise sales organization in the country, to aid the company in maintaining its position as the foremost ADU builder in the country. With a vision of 200 successful franchise owners and over a billion dollars in system-wide sales, the company remains steadfast in its commitment to growth, innovation, and, above all, preserving its cherished family values. 106 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02