Business View Magazine - Feb 2024

Homes has made one thing abundantly clear throughout the years: it has certainly found the corner of the market in which it performs best. EMPOWERING FRANCHISEES WITH A ROBUST SUPPORT SYSTEM Even with such strong company performance, it wouldn’t be accurate to say that strategic, high- level reactions to the market are the only thing the franchise has going for itself. Much of the revenue generated by franchisees can also be attributed to the company’s stellar support system for its franchisees.The company’s onboarding structure is quite thorough and straightforward, involving both intensive and ongoing supplemental training. Franchisees start by flying out to the company’s HQ in Sacramento for 3 days of comprehensive training, where they are walked through all of the marketing, sales, pre-construction, and construction processes. After that, the franchise has a staff of Field Operations Managers who act as field support, visiting franchisees across the country several times a year. This is the portion of the training where Field Op Managers meet with franchisees, teach them the business, and walk them through the finer details and systems. Paulhus puts it simply, saying, “We basically have coaches we’ve hired to support our franchisees and teach them how to build their businesses.” With this structure alone, it’s easy to see that central to Anchored Tiny Homes’ success is its unwavering commitment to franchisee empowerment. The onboarding process is meticulously crafted. Furthermore, a dedicated field support team ensures ongoing guidance, fostering a culture of continuous learning and refinement. However, before any of this begins, the prospective franchisee must meet certain financial and character requirements to be brought on board. The start-up costs for a single territory range from 103 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02 ANCHORED T INY HOMES