Business View Magazine - Feb 2024

fulfillment. As the brand flourishes, it envisions a landscape dotted with happy homeowners, each living their dream in a meticulously crafted ADU—a testament to the brand’s enduring legacy of excellence and craftsmanship. A FRANCHISE STARTED FROM HOME According to Franchise CEO Colton Paulhus,Anchored Tiny Homes has always been a family business, with Paulhus, his brother, and his father being the three majority equity owners. The company initially set sail in the burgeoning market of tiny homes on wheels. Paulhus himself recognized that there was a soaring demand for these kinds of units, so the founders swiftly moved to cater to this niche, leveraging their collective experience in general contracting. Within months, the response was overwhelming, with the first two tiny home sales marking the dawn of a promising venture at the end of 2019.This continued into the next year, resulting in approximately $6 million in sales in 2020. However, after that initial run came a shift in the market that the trio made sure to capitalize on. “California passed a statewide law…every residential lot in the state had to approve of ADUs. The cities and counties couldn’t deny them anymore. So we just felt like the smartest thing to do was pivot to ADUs,” Paulhus explains. With California’s landmark legislation opening doors for Accessory Dwelling Units (ADUs), the company swiftly adapted, recognizing the strategic imperative. The transition proved pivotal, propelling the brand to unprecedented growth, surpassing milestones with each passing year. “The rest is history,” Paulhus begins,“In 2021, we made $17million, then in 2022, we made $49 million, and then last year, we broke $100 million in system-wide sales and sold over 500 ADUs across all of our locations.” With its humble family beginnings, Anchored Tiny 102 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02