Business View Magazine - Feb 2024

FRANCHISE BUSINESS REVIEW LYWHEELOF ANCHISING W hat any franchising organization that wishes to dominate its space needs to establish is a healthy relationship with company numbers. Research and subsequent analytics both play a pivotal role in orchestrating the insights that drive success for both franchisors and franchisees. To maintain a high rate of development, the company must commit to meticulous data analysis. The ability to harness cutting-edge technology like artificial intelligence is also needed to unravel intricate patterns, offering a panoramic view of the franchising landscape. Yet, it’s not merely about algorithms and analytics. The soul of success lies in a cozy embrace of genuine franchisee experiences. Cultivating an authentic connection with franchise owners, understanding their journeys, and unraveling the nuances of their Establishing authority in franchise research and data analytics 100 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 02