Business View Magazine Feb 2023

68 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 “The exterior of the house gives that mountain rustic kind of vibe with dark green siding and wood shake elements, but it brings a modern flair with white trim to lighten it up,” Blair describes. “On the inside, there’s more modern elements in the railing and the cabinetry, but then it’s subtly honed down with built- in arches around the fireplace.” All of the design elements are done in-house by Kaitlyn Blair, the company’s interior designer. She takes the time to understand each client’s style and then presents them with options that fit the look they’re going for. “For example, if you wanted to look at light fixtures for your house, you would have tens of thousands of options. She will narrow those tens of thousands of options to maybe three per room and then clients are choosing between three instead of choosing between thousands,” Blair explains. “And she does that through the whole home whether it’s flooring, tile, windows, doors, light fixtures, plumbing, the whole nine yards. It makes the process way easier and way more stress-free for the clients.” The whole design process takes about four full, non-consecutive days and clients have the option to be as involved as they want. “What we try to do is take the stress out of the design process. The custom home building takes way more time and energy than you think it does. We put all of the burdens onto our shoulders and make it easier and more fun for clients,” Blair says. “The process isn’t the same for everybody. We have some people that come to us and want no part of the design at all. It just doesn’t interest them. And we’ve also worked with clients on the complete opposite where they