Business View Magazine Feb 2023

32 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 “It means a lot to us that we can dedicate our time, resources, and manpower. Rather than writing cheques all the time, we make sure our staff can get out there and take five days to help a charity of their choice, connect with other locals, and make an immediate, noticeable difference. It really resonates with them and makes them feel proud, which in turn means our work environment is happier and more efficient,” Brown determines. The workplace culture at Goodfellow Bros indeed fosters connection, collaboration, integrity, and respect. Long-term employees are given the opportunity to become advisory consultants and mentors to new hires, sharing their knowledge and skill to help mold the next generation of workers, rather than retiring completely.