Business View Magazine Feb 2023

176 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 pandemic, we were sold out with a full waiting list. We now have a waiting list for the waiting list, as far as membership goes,” he quips. “Golf is king at Bonita Bay Club. As I mentioned, we’re the only facility in all of Florida with 5- 18 hole golf courses. We know that’s the differentiating factor between us and everyone else. So, we felt it was important to take that and make it even stronger.” Highlighting the renovations and supplemental amenities like short game practice areas he boasts, “From a membership standpoint, we are, and I believe continue to be, the undisputed value proposition of any club in southwest Florida.” With so much demand for membership, Bonita Bay Club has designed a unique system to admit people within certain levels. Fung explains, “We have categories, and as you progress through the waiting lists you get progressively more access to golf until you get to the final level, where you have full and unlimited access to golf.”