Business View Magazine Feb 2023

128 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 The introduction of a community day will provide another chance to give back, as staff will be encouraged to spend the day volunteering in the community, at a cause that is meaningful to them. The institution is also introducing a Plant a Tree program, which will see a tree planted for each new membership and account that comes into the credit union. This will also offer a special way to commemorate passings and celebrate special occasions. “Really what we’re looking to do is combat a couple of different things,” says Moran. “We really want to support environmental sustainability. We also wanted to do something that had meaning and that could continue to move from generation to generation. We felt it was something that we could continue to grow, and it works with our purpose of ‘Be with you. Grow with you.” Supporting members in a way that feels comfortable for them is something HMECU is passionate about, and how they approach every transaction. With rates being one of the biggest stressors for members. Moran notes, “We really try to take down those barriers of stress and create a kind of a coffee conversation where you can really feel comfortable in that interaction with us.” When it comes to rates, he boasts that the credit union has been very forward-thinking, rarely offering a variable rate mortgage product.