Business View Magazine Feb 2023

127 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 Part of this investment includes a new initiative to ensure that the products offered by the institution suit the needs of members. “Historically, we’ve always just put a product together and launched it without the member’s lens,” Moran relays. Recently HMECU has identified two key areas of focus – better serving the underemployed within the institution’s market group and investing in social impact banking. “There are some areas and catchments that we want to serve better within our municipality workers and within our hospital workers, making sure that the credit union is putting together a product for all walks of life, and actively seeking ways that we can serve them and provide financial services for their needs,” he elaborates. About the social impact of banking he says, “That is making sure that when we are offering a banking service, we do it at an area of the least amount of costs, or at cost recovery. Our overall goal is to pass that savings back to those members.” Community engagement and giving back are top priorities for HMECU, where sponsoring important initiatives like Mental Health Morning through St. Joseph’s Healthcare is crucial. The credit union has also created a foundation that will give members a unique opportunity to support charities they know and love. Moran explains, “We are going to match our members’ deposits to registered charities to help them support causes that they are passionate about. We haven’t set a number on that yet, but I’m fairly confident that it will be close to $25,000 that we will be matching dollar for dollar with them, and really celebrate that. It allows our members to choose things that are important to them.” HEALTHCARE AND MUNI C I PAL EMPLOYEES CREDI T UNION STRATEGY DESIGN RETAIL BUILD newground .com NewGround is the industry leader in planning, designing, and building Branded Spaces ™ for financial institutions, corporations, and retailers, and we have been for over 100 years. PROUD TO PARTNER W I TH HMECU