Business View Magazine Feb 2023

117 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 K INDRED CREDI T UNION That ability to make a difference is a driving force for Kindred’s employees, who represent Kindred’s values at every turn. make them more financially empowered, too.” Making a difference in people’s lives and helping them live better, regardless of where they stand financially is a priority for Kindred. “We do what we do because it’s the right thing,” Thomas says. “We have the ability to really change the trajectory of people’s lives and for them to create a legacy with their finances. We have members who are very well established in their businesses and in their personal lives, we have members who are just starting out and we have members in between. We have the capability to address people all along that continuum. “I just think it’s an incredibly rewarding ability to not just grow a business, which in turn supports a community, but to empower 26,000 members and grow to do what their values tell them what they should be doing.” That ability to make a difference is a driving force for Kindred’s employees, who represent Kindred’s values at every turn. “Money is not values neutral, finances are not values neutral,” Smith says. “What you do in life matters and that includes our finances. Just knowing that we can help empower people to make that difference that they want to have, living out their values through their finances, and empowering them to actually have an impact is what drives me.”