Business View Magazine Feb 2023

110 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 2 AT A GLANCE KINDRED CREDIT UNION WHAT: A credit Union that is driven by the needs of its members with unique financial solutions WHERE: Kitchener, Ontario with branches throughout the southwest Ontario region WEBSITE: https://www.kindredcu.com/ The Canadian credit union, based in Ontario’s Waterloo Region, offers a full line of banking services for individuals and businesses but uses those financial offerings in a way that benefits the community. It’s all laid out in Kindred’s purpose statement: “cooperative banking that connects values and faith with finances, inspiring peaceful, just, and prosperous communities.” “We are a social purpose organization, we are a purpose-driven organization, we are a values-centered organization,” says Ian Thomas, Kindred’s chief executive officer. “I’ve been in the credit union system for almost 15 years now and it is exciting to see the social purpose movement begin to take shape, especially in the credit union space. For Kindred, we have been focused on embedding our purpose in everything we do. I would say for Kindred, our purpose statement is integrated into all aspects of our business. T