Business View Magazine | Volume 9, Issue 2

85 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 CENT INEL BANK OF TAOS that stability, that reliability, and that source of credit, because we knew people were going to have uncertain times. We started to create what we called COVID Relief Response Loans. Just as we were getting ready to start to market and implement an outreach to our community, we started learning about the PPP, and we pivoted, albeit very quickly, to start to deliver these loans.” Impacting more than 3000 jobs, bank employees worked tirelessly to get the loans to customers as quickly as possible. “It was truly impactful for a lot of businesses,” says Reyes. “Today, people continue to recollect on how valuable, how important, and how easy we made that whole process. I credit our team’s ability to be so nimble and to just live by the true spirit of trying to do your best by your neighbor and help your community.” This effort had the added advantage of bringing new customers to the bank, some who were denied loans from larger