Business View Magazine | Volume 9, Issue 2

74 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 decades. For example, this one family has bought 37 cars from us, and it’s not only the immediate family but the extended family. We just need to quantify what that special thing is and focus on growing our business upon that foundation.” To achieve this, the company is currently running a feedback campaign to ask customers and employees why they work with the Hubert Vester group. They send out a video of some of their employees and customers asking a straightforward question: “Tell us, what made you choose us? Help us determine what makes us different.” The company’s core values revolve around having a passion for serving and promoting positivity. Still, as Vester notes, it is not enough to just have core values without knowing whether they reflect the image your customers see. “Having a good name is one thing,” he says. “Figuring out what got you that good name and Discover Engage Attain Leverage DEAL T H E R U L E F O R M A R K E T I N G Every Move, Every Message & Every Action Is Part Of A Designed Strategy Called... f b digital FORREST & BLAKE ADVERTISING BestPay-Per-Click (PPC)Agencies inNewark 2021 77 Brant Ave., Suite #105, Clark, N.J. 07066 | 908.789.6800 f b digital . net Hubert Vester Auto Group currently has 200 employees at its three locations, with a significant number having worked for the company for between 10 and 25 years and 27 percent of the employee base has at least five years tenure. According to Vester, the firm’s unique corporate culture is why employees stick around for so long and customers keep buying cars from them, one generation after another. “One of the things we are trying to figure out is what makes us unique in our market,” says Vester. “We know we have something special because our employees hardly leave for a competitor, and we’ve had customers buy cars from us for