Business View Magazine | Volume 9, Issue 2

38 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 absolutely no unwanted by-products or pollution produced.” Elliot notes that the decision to make recycled carbon black is not an entirely altruistic one. Although it is good for the planet, it is also financially viable. He adds, “ When we didn’t receive support from the federal government through our SRED application we had to sell the plant back to EWI – there are now other parties taking this technology forward. Hopefully, a commercial plant will be up and running soon.” In addition to his work with Ellsin Environmental, Elliot was also a director of dynaCERT, a company engaged in the design, engineering, manufacture, testing, distribution, and installation of transportable hydrogen generators. The company’s retrofit product injects hydrogen and oxygen into a vehicle’s air intake manifold, which boosts performance, improves fuel efficiency, and reduces greenhouse gas emissions. “The technology can reduce greenhouse gasses by 50% and improve fuel economy by between 5 and 15%,” Elliot says. “Plus, everything is measured, calculated and recorded for carbon credits. There are a billion diesel engines in the world today. If there was a technology that could replace all those engines, the cost would total trillions of dollars. But there isn’t any technology to immediately replace them.” With diesel engines here to stay, the technology created by dynaCERT is a realistic, financially viable way of reducing the environmental impact of these engines. As Elliot attests, “Even if you’re a climate change naysayer, you should be excited about saving on your fuel costs and getting carbon credits which translate into cash. It’s a practical solution for all parties.” Elliot has been aided in his sustainability work by several expert supporters. Dennis Campbell was already a tenant at Strashin’s 501 Alliance building when he made his pitch regarding his geothermal technology. “Dennis has over 30