Business View Magazine | Volume 9, Issue 2

24 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 cog in the machine, but a valued member of the team. Final Thoughts Preparing to fill the impending gap in the construction workforce must begin now, as it is already starting to affect many organizations. There is a huge opportunity to hire from the younger generations, but a focus on understanding this unique group and how to best communicate with them is imperative to effectively recruiting them. Additionally, it will take time to implement the significant changes to your company culture and processes needed to attract this demographic. The key is to be forward-thinking in your strategy; and lead in vulnerability, as the actions you take today are the building blocks for the future of your construction company. By embracing these talented individuals with a welcoming and nurturing environment designed to help them grow professionally – not simply filling empty positions in your workforce – you will see your company thrive in 2022 and beyond. About the Author: After a long and varied construction career at Target Corporation, Paul Robinson founded ConstructReach in 2018. Since then, ConstructReach has become a partner for many brands and general contractors across the country looking to connect with Millennials and Generation Z. This meant creating a network for all industry stakeholders including students, educators, general contractors, and other industry professionals. Paul graduated with a degree in Construction Management from Kansas State University. Paul Robinson, Founder and CEO – ConstructReach