Business View Magazine | Volume 9, Issue 2

23 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 that are involved with young people, especially if they are engaged with young Hispanic, black, and female populations. Offer to speak on career opportunities or provide hands-on experiences with these organizations. Since Millennials and Generation Z are more diverse than past generations, finding ways to meet these groups where they are and provide value to them can help you build relationships with potential candidates for future hiring. How can you engage the community through construction projects? The most visible part of every construction company is worksites. Worksites provide ample opportunity to interact with people in a physical setting that showcases potential career opportunities. Consider hosting site visits, virtual walkthroughs, and work-based learning opportunities; giving young people hands-on applications of skills can open their mind to the real potential that a career in construction could have. Think about how you can create exposure for your company while educating potential workers at your project sites. Do you have formal internship, mentorship, and new hire programs? You simply cannot fix a problem if you do not understand what caused it. For that reason, you should have metrics set up to test the effectiveness of your internship, mentorship, and new hire programs. This will allow you to evaluate the structures in place, the reach of your programs, and your standard operating procedures. If the goal is to attract and retain young talent, then how you introduce the construction industry to them is important. An easy way to analyze your practices is setting up a process for feedback. This will help you align leadership strategies with employee opinions. It also shows that you value the voice of everyone on your team, which is important to younger hires who want to know that they are not just a GUEST SUBMI SS ION