Business View Magazine | Volume 9, Issue 2

20 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 pricing models has grown significantly in the U.S., the report says. Amid huge growth in demand for these models, approximately 10 to 15 percent of provider contracts now use outcome-based pricing. Providers are also investing in industry-specific tools with proven use cases to differentiate themselves. They are also responding to growing demand for sustainability with specific offerings for assessing, measuring and reducing clients’ carbon footprints. The 2021 ISG Provider Lens™ Digital Business Solutions and Services report for the U.S. evaluates the capabilities of 48 providers across five quadrants: Digital Business Consulting Services, Digital Customer Experience Services, Digital Supply Chain Transformation Services, Blockchain Services, and Sustainability and Decarbonization Services. The report names Accenture, HCL, IBM and Wipro as Leaders in all five quadrants. It names Cognizant as a Leader in four quadrants and Infosys as a Leader in three quadrants. LTI, TCS and Tech Mahindra are named as Leaders in two quadrants each. BCG, Capgemini, Deloitte, EY, GEP, Hexaware, McKinsey, Mindtree, Publicis Sapient, PwC and Zensar are named as Leaders in one quadrant each. In addition, LTI is named as a Rising Star – a company with a “promising portfolio” and “high future potential” by ISG’s definition – in two quadrants. UST and Zensar are named as Rising Stars in one quadrant each. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries – a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. Visit . says. These far-reaching initiatives make effective change management programs essential to ensure the entire organization benefits from the new, agile business model. More U.S. enterprises also are turning to low- code platforms that enable rapid development of workflow, customer engagement and line-of- business applications and quick integration of automation, the report says. These platforms can also help organizations modernize their legacy applications and move workloads to the cloud. The use of blockchain services has gradually increased in the U.S. in 2021 as enterprises launch proof-of-concept and pilot projects and even move blockchain applications into production, according to ISG. Use cases in fraud management, identity management, pharmaceutical supply chains, energy management, sustainability and other categories have led the way. Among providers, the use of outcome-based Enterprises in the U.S. now see technology and service providers as key partners in reaching their digital transformation goals