Business View Magazine | Volume 9, Issue 2

19 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 PANDEMIC CHANGES BOOST U.S. DEMAND FOR DIGITAL BUSINESS SERVICES TO IMPROVE OPERATIONS, CUSTOMER ENGAGEMENT ISG Provider Lens™ report sees more U.S. enterprises partnering with service providers on digital transformation goals spanning remote work, supply chains and sustainability C hanging business priorities in the face of the COVID-19 pandemic have significantly increased demand among U.S. enterprises for digital transformation services, according to a new research report published today by Information Services Group (ISG), a leading global technology research and advisory firm. The 2021 ISG Provider Lens™ Digital Business Solutions and Services report for the U.S. finds the pandemic has accelerated digital transformation by three to five years after companies had to quickly implement enhancements to virtual collaboration, online customer engagement, supply chain management and other changes in the way they do business. In the U.S., there is more growth to come from the migration of legacy systems and the addition of edge computing, ISG says. “Enterprises in the U.S. now see technology and service providers as key partners in reaching their digital transformation goals,” said Prashant Kelker, partner and Americas lead for ISG Digital. “Their objectives now extend to making exponential changes in supply chain, customer and employee experience and sustainability.” As U.S. companies continue pandemic-driven projects to enable remote work and streamlined operations, they are shifting from reactive mode to more strategic digital transformation initiatives, the report says. Enterprises want to build IT ecosystems that are secure, agile, cost-effective and capable of driving growth and innovation and expect providers to play central roles in the process. To support digital transformation, more U.S. companies are adopting agile and DevOps practices, investing in agile management tools and forming multidisciplinary agile teams of employees from various business functions, ISG OPENING L INES