Business View Magazine | Volume 9, Issue 2

127 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 reasonable price point, so lamb has been a huge success for us.” Keeping their offerings as fresh as their ingredients is a top priority for Osmow’s. They are always revamping the menu to offer new and interesting takes on Middle Eastern cuisine. They added a shawarma poutine that got attention from prominent Toronto culture blog, Blog TO, and they recently launched saj shawarma, which features saj, an authentic Syrian-style bread. Ben explains, “It’s very thin, almost like a crepe, and it really allows the flavor profile to come out… a lot more of the actual proteins and the sauces. Those have been a huge success for us and in 2022 we are excited because we have two new launches that we are looking forward to.” The Osmow family prides themselves on helping to introduce many Canadians to Mediterranean food and they work hard to help educate their customers about their menu items. They’ve helped expand the scope of Mediterranean cuisine across the country by working with schools to introduce shawarma lunch days (an alternative to the more typical pizza day), as well as buying the rights to National Shawarma Day on October 15. “On the same day every year we go back to our original pricing,” says Ben. “We encourage other shawarma restaurants or Middle Eastern restaurants to participate, too. We wanted to have it be a day that every shawarma brand can celebrate, considering we are obviously trying to elevate the name of Middle Eastern restaurants across Canada.” Their efforts have paid off. The restaurant has seen increases in sales of over 400% on that day, alone. “So if it’s not already known, then we hope one day soon that everybody knows that October 15 is National Shawarma Day and they’re going to get shawarma – regardless of where,” Ben adds. With the success of the business, Osmow’s has made it a priority to give back. They have set OSMOW’ S