Business View Magazine | Volume 9, Issue 2

114 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 that we’re very proud of, and I think customers love it because they know what to expect. They know what they’re going to get and they’re used to the process. We’ve really dialed into that over the past two years. COVID-19 forced our hand a little bit, but we achieved much of it ourselves through trial and error.” On the product development front, a couple of Planet 13’s house brands have dropped new collaborations recently, including Trendi’s Limited Edition Infused Superblunts+!, which are loaded with top-shelf flower from some of the most sought-after cultivators in the state, and HaHa Sodas, crisp and refreshing drinks infused with the perfect amount of cannabis. “We’ve got Old School Root Beer and Guzzle It Grape sodas,” Farris notes. “We also have sour bombs, which are basically sour gummies, within that collection. Our Dreamland Cubes, which are sort of like peanut butter chocolate cups, are a huge hit during the winter months. Those were the