Business View Magazine | Volume 9, Issue 2

104 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 2 The RTA Store specializes in ‘making the difficult, easy’. While it may seem daunting to order an entire kitchen online, they have many resources available to help customers feel confident in their purchase. As Rougeux attests, “There is this stigma of ‘how am I going to begin to measure my cabinets?’ or ‘where do I even begin this process?’ and honestly, once we start speaking with a customer, we’re able to convey and show them exactly how easy this process really is. We have so many resources for customers that they can use to make the process easier, on their own timeline, and in the comfort of their own home. They don’t need to worry about leaving the house and going back and forth to do measurements that they forgot to take. It’s a lot more convenient for the customer.” A large segment of The RTA Store customers are DIYers, but the store also has a Professional Partner department that works with their brick and mortar dealers, contractors, designers, and At the forefront of the latest design trends, Richelieu gives you access to the largest selection of specialty hardware and decorative panels sourced from around the world. 1 800 361-6000 CANADA • 1 800 619-5446 US • richelieu.com