Business View Magazine | February 2021

49 BUSINESS VIEW MAGAZINE FEBRUARY 2021 homeowners. Another way that Hycraft Homes sets themselves apart in the local industry is by encouraging spray foam insulation in all their builds. Installing this product improves indoor air quality, equalizes heating and cooling, and reduces the carbon footprint. Homeowners are provided with a cost comparison, showing the additional upgrade cost compared with significant savings on energy bills. “We have decided to make it our standard and it is a pretty easy sell,” Jordan reports. Hycraft Homes works with Texas Insulation, a local company under the umbrella of Energy One America, to install this spray foam product. The company website states, “Spray Foam is so much more than insulation, it’s a game changer.” With their strong value system and drive to succeed, Hycraft Homes, and the brothers who run it, could be called unique in the building industry. Jordan McDonald describes, “We are both very driven; being motivated to achieve from early in life. We come from a family of five boys, five Eagle Scouts. We don’t swear, we don’t drink, or smoke, we’re kind of different I guess, but we do enjoy what we do.” With plans to keep slowly expanding into new markets, the Hycraft Homes brand intends to always create a positive experience for their clients. Jordan shares, “We HYCRAFT HOMES