Business View Magazine | February 2021

34 BUSINESS VIEW MAGAZINE FEBRUARY 2021 school. More people seem interested in leaving areas where there are multifamily high-rise apartments and are interested in that single- family home.” Although no one can know for certain, there are hopes that the industry remains as robust and busy as it is now. “Houston has always been known for our housing affordability,” says Morgan, “so I certainly hope that continues. But it will be contingent upon regulators, and the GHBA’s work on the advocacy level, demonstrating the need for very straightforward regulations because of what they ultimately do to the cost of a home. As far as the Association, I do think that some things GHBA has adapted to as a result of COVID will remain and I think most trade associations, whether in the home building industry or not, will continue the programs that they conducted virtually. Online classes for example are something that continue to be successful and can be one more tool, one more way to get information out to members. “I want to reiterate the importance of being a member of a trade association. It is a great way to distinguish yourself from your competitors and it shows customers and prospective home buyers that you care a lot about your profession. When you join a professional trade organization, especially one that offers educational resources to keep everyone updated and educated about current regulations or state local government laws or code changes that may occur, it shows you want to be the best. I am also a firm believer that it strengthens your business, your networking, your relationships, and allows you to engage with other companies, vendors, and associates in the industry. It is a great way to not only grow local businesses but to thrive within your own.”