Business View Magazine | February 2021
202 BUSINESS VIEW MAGAZINE FEBRUARY 2021 that move over already have their own physical space, though it’s not owned by EXP. Angela notes, “The tools, the resources, the training, and the systems are cloud-based as well, so we didn’t miss a beat when COVID happened because we could get everything we need for our agents. EXP was already equipped to move forward with virtual business. So that was extraordinary. We weren’t scrambling to see what to do. It was already in place.” For the most part, real estate agents are responsible for their own marketing, industry- wide, and EXP is fully supportive in that regard. It has an excellent marketing suite and offers a such great success. And we knew we’d be taking some steps backwards to rebuild. That’s why we like to call it “the massive real estate rebuild” because overnight we dismantled one of the largest brokerages in the country. We didn’t know how our agents would react to a cloud- based brokerage and the opportunities it would afford them in helping them build, and then working directly through COVID. But they’ve been very successful.” EXP as a brokerage does not own any bricks and mortar space. Everything is cloud-based and the IDX/CRM proprietary system is their only office. But a lot of teams, like Revelation Realty Group, Owners, Angela and Chuck Fazio
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