Business View Magazine | February 2021

187 BUSINESS VIEW MAGAZINE FEBRUARY 2021 ME I SEL HOLDINGS MANAGED SERV I CES marketing tools, communications, and other technology is essential. Just as important is to make sure that your technology is protected and invest in safeguarding systems and data. Credit card data theft and cybersecurity breaches are on the rise and it is important for us hoteliers to not only protect our data but our customers’ personal information. We cannot afford to let our technology get antiquated or slow us down. The overall cost of efficiency or a breach is much more expensive than the cost of replacing that server or upgrading your systems.” BVM: What is your marketing strategy? Meisel: “Technology now allows us to know massive amounts of information about our customers or potential customers. Where they are, their household income, their age, their interests, likes and dislikes, buying habits… without us even actually meeting them or saying hello. It has allowed us to provide a much more targeted approach to marketing. Now that we