Business View Magazine | February 2021

186 BUSINESS VIEW MAGAZINE FEBRUARY 2021 so they are healthy, happy, and feel a part of the organization.” BVM: In what areas are you investing? Meisel: “It’s essential, now more than ever, to keep investing in hotels and raising the bar for appearance, customer convenience, and investing in green initiatives. With social media and review sites as prominent as they are, you can’t afford to let a property get tired or have deferred maintenance. Customers notice these things, and they don’t hesitate to take pictures of what they see wrong and report it to the rest of your potential customers. Outside of the COVID-19 pandemic, people are more willing now than ever to pay for quality and experiences. Therefore there is a return on investment when reinvesting wisely in a hotel property. “Another area we are investing in is technology. Being able to operate effectively and efficiently with your property management systems,