Business View Magazine | February 2021

114 BUSINESS VIEW MAGAZINE FEBRUARY 2021 up for a significant amount of growth in the next two years.” During Mr. Lucci’s extended recuperation, the flexibility of BBH’s operations to deal with so many adverse conditions gave the CEO confidence that, even in his absence, his team would continue to deliver work at the highest possible standards. He wasn’t wrong. The staff rallied under Chief Operating Officer Jason Yu’s command, and the company arguably came out stronger on the other side. “It all goes back to the Allin Interactive acquisition,” Lucci states. “When we merged the companies together, Jason assembled the executive team that would ultimately carry us through this whole thing. He was brilliant at singling out the outstanding performers and placing them where they’d be most effective. When I went down, I didn’t worry one bit about all this. And through my recovery, which took about six months, Jason was instrumental in allowing me to take the little step back that I needed.” Lucci insists he’s better positioned in his professional role now than he ever was before. “It’s not a bad thing to be more hands- off, and I am now,” the CEO admits, with the same kind of candor and refreshing lucidity that have underpinned BBH’s narrative and overall message since the pandemic began. “We can all hide behind anything that we want,” says Troutwine. “But transparency was of utmost importance to us in 2020. In fact, I think it was the foundational core of how we got to where we did. Because when your CEO is in the hospital, there’s a part of you that says, ‘Well, I don’t want our customers, our vendors, our potential clients, to know about that. I don’t want it to reduce the confidence they have in us being their partner.’ But at the end of the day, people wanted to know. People wanted to reach out to us, and to Vince. And the fact that our leadership team was able to just take the ball and run with it in Vince’s absence, that turned out to be a big positive in their eyes.” Like so many businesses, BBH headed into