Business View Magazine | February 2021

113 BUSINESS VIEW MAGAZINE FEBRUARY 2021 BROADBAND HOSP I TAL I TY resorts, apartment complexes, student housing properties, and senior living communities enhance the experience for their guests and residents. In late 2019, BBH was fresh off the acquisition of Fort Lauderdale, FL-based Allin Interactive, which expanded BBH’s reach into the casino, resort and work-live-play multi-use development markets “We quickly generated significant momentum showing the overall value of bundling BBH and Allin technology,” reports John Troutwine, Senior Vice President of Sales and Marketing. “That’s where the Allin acquisition and the interactive products that it brought to the table – mobile applications, in particular – was really felt.” Taking advantage of that momentum in the midst of COVID-19 was challenging but in 2020 the company was proud to announce two exciting new partnerships with the privately- owned hotel-and-casino combos, Circus Circus Las Vegas and Treasure Island, plus a 10-year exclusive technology marketing agreement to provide services to the Eastfield Crossing development currently under construction in the Raleigh, NC metropolitan area. “These agreements affirmed our justification for the Allin acquisition and as a result I think the future’s extremely bright,” says Lucci, with words weighed by the experience of having contracted the coronavirus himself. On March 21st, 2020, Lucci was admitted to hospital and spent the next 14 days in an induced coma, requiring intubation and invasive ventilation to fight off the disease. “When I step back and reflect on the last year, the Las Vegas partnerships and the North Carolina deal alone have given us an amazing ‘leg-up’ and, quite frankly, some very good exposure in our industry,” Lucci says. “We’re set