Business View Magazine | February 2021

111 BUSINESS VIEW MAGAZINE FEBRUARY 2021 T he true measure of a company’s performance isn’t how it looks during times of prosperity and abundance, but where it stands in moments of challenge and uncertainty, and how quickly it adapts and adjusts itself to bring the situation back into balance. As the pandemic moved headlong in 2020, profoundly affecting the global economy (mostly the tourism and hotel markets) and disrupting the lives of billions, Broadband Hospitality (BBH) had its hands full uncovering opportunities to survive and thrive in the “new normal” of a post-COVID-19 world. In a lesson about what can happen when the leader and heart of a company – in this case, CEO and owner, Vince Lucci – is temporarily taken out of the equation, BBH banded to create what’s likely to be an enduring shift in strengthening its management team, its customer base, and product offerings moving forward. Headquartered in Youngstown, Ohio and currently supporting over 1,000 customers nationwide, BBH is a single source provider of innovative communications technology solutions that help hotels, BROADBAND HOSPITALITY Turning the tide AT A GLANCE BROADBAND HOSPITALITY WHAT: A single source provider of innovative communications technology WHERE: Youngstown, Ohio WEBSITE: