Business View Magazine | February 2021

107 BUSINESS VIEW MAGAZINE FEBRUARY 2021 GROWING SLOWING Discover the power of real industry insight from strategic advisors who care about your business as much as you do. What inspires you, inspires us. 702.304.0405 | eidebailly.com SAFE L I FE DEFENSE at it.” More often than not, actually 100 percent of the time so far, we back their education and we’ll help them with that training. And they’ve become an essential part of the team or made themselves even more essential.” It seems there will be plenty of new roles for Safe Life Defense employees in the future. The research and development team is working on a number of new products, such as electronic hearing protection and a line of lightweight duty pouches to conveniently carry everything a law enforcement officer would need. Beyond that, there aren’t any specific near-term plans for Safe Life Defense. It’s more of a broad view that can be modified based on what makes sense at the time. “I am a bit untraditional from the way that most people run their businesses,” Groat admits. “I fully reject planning, having a five-year plan, because I think, if anything, that limits a business owner or someone who’s really trying to build to something. It’s definitely good to have goals. But I find a lot of people that have this five-year plan are so structured and stick to that plan so intensely that I think they miss out on a lot of opportunity.” There is a vision for what Safe Life Defense can become, though. And much like the way the company was started, that vision is quickly turning into a reality. “Safe Life World,” Groat says. “That’s something that we’ve been talking about for a while, and you know it started off kind of as a joke but in reality that is what we’re building to. Where we have our full- fledged ballistic lab. We have restaurants for our employees, we have housing, we have warehousing, we have logistics companies, we have really everything that we do. We are a very vertically integrated company, and we really try to do everything we possibly can inhouse. It really ends up being this world of Safe Life.”