Business View Magazine | February 2021

103 BUSINESS VIEW MAGAZINE FEBRUARY 2021 SAFE L I FE DEFENSE racks are placed, to the products that are sold. In fact, it was an obvious lack of efficiency in the sale of body armor that helped Groat see an opportunity. Ordering body armor used to require someone to come out and measure the customer. Then pieces were made to those specifications, but they weren’t always perfect. Adjustments would add more time to an already slow process. In addition, body armor vests were often only designed to protect against specific threats. So Groat created a standardized system, allowing people to order online by entering their height and weight. He also created vests designed to protect against everything from handguns to shotguns and from Tasers to armor piercing ammunition. Common problems with body armor vests, such as the feel that it was sagging off the shoulders or curling, where the bottom starts to roll over on itself, were eliminated. “Our self-structured