Business View Magazine | February 2020

8 BUSINESS VIEW MAGAZINE FEBRUARY 2020 source of information for more than 70 percent of buyers. Due to increased internet penetration, more and more people are purchasing products and services online. The automobile could be their next online purchase. While there are many auto outlets which sell cars online, the process is far from transparent. This presents a huge opportunity for automakers to invest in creating a web presence that offers a simple and interactive online purchasing experience. They can also provide online tools to compare cars based on their price, engine capacity, or other features, thus helping the customers make an informed purchase decision. Additionally, the web presence can be utilized to offer a better post-purchase experience to their customers. If done right, this could change, or even replace, the existing dealership structure. Automotive security With the rise of connected vehicles, there is a growing need for automotive security. It will be required to secure the personal privacy of the owner and protect the integrity of the vehicle. Most people don’t know that a connected vehicle can be hacked similar to a digital device connected to a network. If compromised, the tampered data can have catastrophic consequences for the driver and the passengers. Going into 2020, we will see more campaigns about automotive security and more efforts from the automakers to make it a priority. Parting thoughts Although there may be other changes happening in the automotive industry, those discussed here will likely dominate news from the auto sector in the upcoming years. So are you up for the ride? Courtesy of Author/blogger Evie Harrison: Twitter @iamevieharrison