Business View Magazine | February 2020

31 BUSINESS VIEW MAGAZINE FEBRUARY 2020 they wait in their car,” he adds. “Everybody is doing that type of thing, today, and we feel it necessary, too. Although our preference is that you come into the store and talk to us, and let us help you with your needs, for those that don’t want to do that, we want to be able to cater to them, as well.” Long term, Lenz says that he wants to expand the reach of All Seasons’ service department. “We need to reach more and more people,” he states. “It’s always interesting to me, finding out how many people don’t realize that All Seasons is here and what we can do for them. So, we’re doing a lot of work in terms of marketing in different ways just to get our name out. The service part of our business has always been the strongest part, reflecting around 60 percent of our revenue. We are making growth pushes pretty aggressively, this year, and I want to see us expand our service department by 30-40 percent over the next three or four years.” “We also are undergoing a huge renovation to our retail store, right now, that’s going to create a whole other realm of displays, and so forth, for our customers. Those people who come through our store are the heart of us, but we need more of them. Our footprint, in terms of our brick and mortar store is a five-to-seven-mile radius from where we’re located. And there are so many people outside of that radius that don’t make the trip into our place. So, we’re developing some aggressive, retail-oriented, backyard delivery of pool products – chemicals and so forth – and we’re combining it with a free water analysis while we’re out there, to try to get out to more of those backyards beyond those five-to-seven miles, and grow our retail base.” Meanwhile, Lenz can be comforted in the knowledge that All Seasons Pools and Spas continues to be recognized as a premier pool company. “Our company has been named as one of the top 50 pool builders in the country for seven years in a row” he reveals. “In the last couple of years, an award was created for the top 50 service companies, and we’ve been named that, as well. And last year, we were named one of the top ten retail companies in the country.” “And it’s all because of our great staff that we’ve ALL SEASONS POOLS & SPAS